Topic 2 – Sustainable and responsible tourism management (innovation and quality)

Topic 2 aims at improving quality and enhance innovation in tourism management: This includes the establishment of generally accepted standards and rules, and improved cooperation between public bodies and private tourism associations. The net gains of a joint approach will include increased tourist flows and access to new tourism markets, more business opportunities, diffusion of new technologies and know-how, increased employment and enterprise development, better resource efficiency and preservation of natural capital and cultural heritage.