This pillar contributes substantially to achieving the European Cohesion Policy objectives.

Specifically, it contributes to

·     A more social Europe by supporting good labour market conditions through sustainable tourism.

Pillar 4 focuses on the development of sustainable and responsible tourism and the promotion of a responsible tourism behaviour.

The Pillar aims to achieve the following objectives:

·         Diversification of the macro-region’s tourism products and services along with tackling seasonality of inland, coastal and maritime tourism demand.

·         Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macro-region.

These objectives are covered by two topics: